ESSENCE MARKETING: Don't Sell What You Deliver - provides specifics about identifying, developing and leveraging your organization's "essence" so that your marketing efforts are cost efficient and effective.

With a single book cover price of $20, including FREE SHIPPING, it is an investment worth your money, time and effort. You can SAVE $5 per book by purchasing in increments of 2 books, still including FREE SHIPPING. To purchase select the single book or the 2-book option to the right and follow the instructions, and pay with your credit card.

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